To bring sporting events to the Islands, the Hawaii Tourism Authority uses a combination of research, analysis and prospecting to find the right sports for the Islands.
Michael Story, tourism brand and sports manager of HTA, presented the process of how sports events get to Hawaii to the HTA board at its meeting last week.
For research, HTA partners with Repucom, an international sports and entertainment company that provides research for the state tourism authority every two years. HTA asks Repucom…
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