
The Coca-Cola Co. is seeking to trademark two Twitter hashtags, something it has apparently never done before.
The soft drink giant (NYSE: KO) on Dec. 15 applied to trademark #cokecanpics and #smilewithacoke.
A hashtag is a symbol used on San Francisco-based Twitter's short messaging service to help users find messages about specific topics. The symbol # is placed in front of a keyword or phrase.
A Coca-Cola spokesman said in an e-mail that the company doesn't typically comment on trademarks.
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