The LSAT, law school, and bar exams are tough, but there's one major challenge that most lawyers face throughout their careers: finding clients.
Even with the power of the Internet and advanced ad targeting, it's tricky to find people who are in need of lawyer online. There's no Facebook relationship status for "getting a divorce." And the only way ad networks know a person needs a lawyer is by noticing when they've already visited a law-related site, which may be too late.
By writing a blog, lawyers…
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