How Viewabill is trying to change law firms’ culture

The founders of Viewabill see their software as truly disruptive in that it changes the staid culture of an industry. David Schottenstein and Robbie Friedman have positioned No Surprises Software LLC in a niche not many have been willing or able to fill - providing transparency and real-time tracking to the way law firms and other professional services firms bill clients. Last summer, the 2-year-old Columbus company shifted its marketing strategy to connect with attorneys directly, rather than…