Tampa law firm rebrands, condenses name to one word: Trenam

A Tampa law firm founded in 1970 has a long name many people often truncated to just one or two, and now the firm is following suit. Trenam Kemker Scharf Barkin Frye O'Neill & Mullis — more recently called Trenam Kemker on its website and in business circles — will rebrand and become just "Trenam." The new brand "aligns with the firm's external communications" and culture with its clients, the firm said in a statement exclusive to the Tampa Bay Business Journal. It's one of the most significant…