Many times, U.S. companies want to sell their products overseas, but aren't willing to make the required investment to do it right. For primary markets that a firm is really wants badly, going cheap isn't advisable. But it can be done less expensively - if you get a partner, and if you're careful.Recently, I was approached by a Korean firm wishing to obtain my client's rights to their product for sale in South Korea. The Koreans were so interested that they flew to the U.S. to meet the manufacturer.…
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