​5 questions to consider when planning your corporate CRM strategy

The marketplace offers customer relationship management (CRM) solutions for all types of companies and agencies. Here are five questions to consider when planning your corporate CRM strategy.

1. Are the main tenets of any CRM system still sales, marketing and customer service?

CRM systems have been around for a long time. For some companies, a CRM system may simply be a place to manage your contacts, like an electronic Rolodex. For others, CRM manages and logs every single interaction with any…