Despite stand-up paddleboarding originating in Hawaii and its popularity in the Islands, it’s surprising that a homegrown apparel maker for the sport sells more than 90 percent of its products on the Mainland.
Sweet Waterwear creates sportswear for specifically for SUP and other on-the-water sports such as outrigger canoe paddling, windsurfing and kayaking. Its founder and owner Sean Sweet, a 30-year veteran in the apparel industry, started the company when he got hooked on the sport back in 2008.
SUP…Sabado, Hunyo 6, 2015
Despite Hawaii base, SUP apparel maker Sweet Waterwear sells mostly on the Mainland
Despite stand-up paddleboarding originating in Hawaii and its popularity in the Islands, it’s surprising that a homegrown apparel maker for the sport sells more than 90 percent of its products on the Mainland.
Sweet Waterwear creates sportswear for specifically for SUP and other on-the-water sports such as outrigger canoe paddling, windsurfing and kayaking. Its founder and owner Sean Sweet, a 30-year veteran in the apparel industry, started the company when he got hooked on the sport back in 2008.
SUP…
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