Guest Column: Evolution in legal business development

One sure way to confirm senior status in your profession is to receive a request to write about how things have changed over the years. But I guess that’s better than no one caring what you think. Before I give you my impressions as to the manner in which business development in the legal business has evolved, please indulge my need to set the stage by stating the two principal goals that should most influence a lawyer’s business development activity. I refer to them as the two R’s — reputation…