As certain as March follows February, the NCAA goes into a full court press in advance of the nation's major college basketball tournament, to keep businesses from using the term "March Madness." That is, unless they've put down the cash to become official sponsors or licensees. Whether and to what extent the NCAA has the right to engage in such policing efforts is a matter of some debate.
The NCAA did not acquire an ownership interest in the "March Madness" trademark registration until 2000, although…Lunes, Marso 16, 2015
Why using “March Madness” to promote your business can land you in legal trouble
As certain as March follows February, the NCAA goes into a full court press in advance of the nation's major college basketball tournament, to keep businesses from using the term "March Madness." That is, unless they've put down the cash to become official sponsors or licensees. Whether and to what extent the NCAA has the right to engage in such policing efforts is a matter of some debate.
The NCAA did not acquire an ownership interest in the "March Madness" trademark registration until 2000, although…
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